DIGITAL MARKETING STRATEGY, SOCIAL MEDIA ADVERTISING, EMAIL MARKETING + CONTENT DEVELOPMENT
Guava the first investment platform that aggregates capital from investors for loans to specifically Black-owned businesses.
Guava approached us because the brand wanted to increase awareness, as well as increase their email subscribers, for their launch.
After going through a target audience exercise, we developed a low-cost social media advertising campaign that drove traffic to the website. We created two photo ads and a video ad that our production team created. Once on the website, we encouraged visitors to sign up to either the investor or small business email list. To nurture the relationship with the subscribers, we developed a drip email campaign to engage the subscribers before the official launch.
Social Media Advertising Campaign
Guava’s Avg CPC = $0.40 (Industry avg for finance is $3.89, according to Wordstream Research.
Guava’s Avg CTR = 1.71% (Industry avg for finance is .58%)
Email Marketing Campaign
Increased email subscribers by 214% within a month