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COLLEGE BEYOND

EVENT MARKETING STRATEGY

College Beyond is a New Orleans-based nonprofit organization whose mission is to help students get to and through college.

Summary:

College Beyond approached us to develop an event marketing strategy plan for an GiveNola Day (citywide fundraising day in New Orleans)


We put together a robust plan that featured components such as events, digital, an ambassador program and public relations.

The College Beyond team received a detail packaged that included research, demographic breakdown, an editorial calendar, project plan, break outs of each section ready for execution and a timeline.

Results:

strategy

Event Marketing Strategy

A step-by-step guide to execute College Beyond’s fundraising efforts.

Increased Donations for GiveNOLA Day

By implementing only 65% of the marketing strategy plan, College Beyond was able to increase their individual and corporate giving pool which resulted in an increase in donations from 2019 to 2020 by 1,483%.

CONTACT

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Brooklyn, New York 

hello@prototypemktg.com

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