COLLEGE BEYOND
EVENT MARKETING STRATEGY
College Beyond is a New Orleans-based nonprofit organization whose mission is to help students get to and through college.
Summary:
College Beyond approached us to develop an event marketing strategy plan for an GiveNola Day (citywide fundraising day in New Orleans)
We put together a robust plan that featured components such as events, digital, an ambassador program and public relations.
The College Beyond team received a detail packaged that included research, demographic breakdown, an editorial calendar, project plan, break outs of each section ready for execution and a timeline.
Results:
Event Marketing Strategy
A step-by-step guide to execute College Beyond's fundraising efforts.
Increased Donations for GiveNOLA Day
By implementing only 65% of the marketing strategy plan, College Beyond was able to increase their individual and corporate giving pool which resulted in an increase in donations from 2019 to 2020 by 1,483%.
