EVENT MARKETING STRATEGY
College Beyond is a New Orleans-based nonprofit organization whose mission is to help students get to and through college.
College Beyond approached us to develop an event marketing strategy plan for an GiveNola Day (citywide fundraising day in New Orleans)
We put together a robust plan that featured components such as events, digital, an ambassador program and public relations.
The College Beyond team received a detail packaged that included research, demographic breakdown, an editorial calendar, project plan, break outs of each section ready for execution and a timeline.
Event Marketing Strategy
A step-by-step guide to execute College Beyond’s fundraising efforts.
Increased Donations for GiveNOLA Day
By implementing only 65% of the marketing strategy plan, College Beyond was able to increase their individual and corporate giving pool which resulted in an increase in donations from 2019 to 2020 by 1,483%.