Guava approached us because the brand wanted to increase awareness, as well as increase their email subscribers, for their launch.

After going through a target audience exercise, we developed a low-cost social media advertising campaign that drove traffic to the website. We created two photo ads and a video ad that our production team created. Once on the website, we encouraged visitors to sign up to either the investor or small business email list. To nurture the relationship with the subscribers, we developed a drip email campaign to engage the subscribers before the official launch.