NYC AUTISM COMMUNITY GROUP

PAID SOCIAL ADVERTISING, TICKET SALES GROWTH, CONVERSION CAMPAIGNS

NYC Autism Community Group helps families celebrate autistic children for their uniqueness by creating safe, engaging indoor and outdoor events that encourage connection, joy, and community.

Summary:

NYC Autism Community Group needed to increase ticket sales for both virtual and in-person events on a tight timeline. They were struggling to drive enough registrations and brought me in to build and manage a Meta advertising campaign that could quickly improve visibility, engagement, and conversions. The goal was to sell 500 tickets within two weeks.


We handled the campaign strategy, ad copy, creative development, audience research, and optimization across Facebook and Instagram. The focus was on building a high-performing paid social campaign that could generate fast results while keeping cost efficiency strong.

Results:

social media digital marketing

Paid Social Strategy and Campaign Execution

  • Developed the Facebook and Instagram ad strategy for the event
  • Set up and optimized the Meta ad account
  • Researched target audiences to improve campaign relevance and reach
  • Built and managed 3 ad campaigns designed to drive ticket sales

Outcome: NYC Autism Community Group gained a focused, conversion-driven paid social campaign built to move quickly and perform under a short deadline.

Creative and Messaging Support

  • Wrote paid social ad copy tailored to the audience
  • Designed campaign graphics for Facebook and Instagram ads
  • Built creative assets that supported both awareness and conversion


Outcome: NYC Autism Community Group received a complete ad campaign system with messaging and visuals aligned to drive action.

strategy

Ad Performance Efficiency

  • Achieved a cost per click of $0.23
  • Reached a 1.25% click-through rate


Outcome: The ads delivered strong efficiency and engagement, helping maximize ticket sales without overspending.

Ticket Sales Growth

  • Increased ticket sales by 412%
  • Grew total tickets sold from 233 to 1,193 in two weeks
  • Surpassed the original goal of 500 tickets

Outcome: The campaign did not just hit the target. It more than doubled the original sales goal and delivered nearly 1,000 additional ticket sales in a short window.




Client Review:

“The return on investment was off the charts; cost per click, click through rates were well above what you could even dream about. We added almost 1000 ticket sales in less than a month! Unheard of! Plus Phaon Spurlock was a force and so supportive!” – Richard S., Founder of NYC Autism Community Group

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