PROCTER & GAMBLE
EVENT STRATEGY AND PRODUCTION
Procter & Gamble is one of the world's largest consumer goods companies, specializing in personal health, personal care, and hygiene products.
Summary:
Ketchum PR entrusted us to create a captivating holiday-themed press preview for Procter & Gamble's renowned brands. We transformed Manhattan's exclusive Pebble Bar into an enchanting holiday wonderland, setting the stage for an unforgettable experience.
This luxurious event welcomed 40 influential guests, including top-tier press, tastemakers, and influencers, who immersed themselves in the magic of the season. The venue was bathed in a golden glow, accented with frosty touches, seamlessly blending elegance with festive charm.
Attendees explored the latest grooming and beauty innovations from Gillette, Gillette Venus, and Braun through live demonstrations. They sampled premium products, received personalized embroidered gifts, and discovered curated gift guide ideas to inspire their holiday giving. All of this was complemented by handcrafted cocktails, gourmet bites and custom cookies, adding to the sophisticated ambiance.
The event showcased P&G’s commitment to innovation and excellence, leaving a lasting impression and setting a new standard for holiday previews.
Results:
Event Production
Ideated, Developed and Produced a Holiday Press Preview for Procter & Gamble
Activation Points
Live Product Demonstrations, Grooming Station, Product Sampling Station, Custom Embroidery Station, Holiday-Inspired Cocktails and Desserts
Sourcing
Sourced Materials and Equipment
Graphic Design and Printing
Designed and Printed All Event Signage
Attendance
Over 40 Influential Guests, Including Top-Tier Press, Tastemakers, and Influencers
Gallery: