TEENS OF COLOR ABROAD
EVENT MARKETING STRATEGY
Teens of Color Abroad is a non-profit organization that cultivates the next generation of globally conscious youth of color through full language immersion study abroad experiences.
Summary:
Teens of Color Abroad (TOCA) approached us to develop an event marketing strategy plan for the this inaugural sneaker ball fundraiser.
We put together a robust plan that featured components such as digital, an ambassador program and public relations.
The TOCA team received a detail packaged that included research, demographic breakdown, an editorial calendar, project plan, break outs of each section ready for execution and a timeline.
We also created content that could be used to promote events and projects, such as invitations and social media posts.
Results:
Event Marketing Strategy
A step-by-step guide to execute Teen's of Color Abroad Spring Gala.
Content Creation
Develop various forms of content to be used on social media, email, presentations and more.
Consultation
Provided advice and feedback to help the organization grow.
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